Alpha Q Joins CrossVegas as Supporting Sponsor

Alpha Q/True Temper, makers of super premium carbon forks, bars and stems ridden to victory by countless racers, has joined CrossVegas as a supporting sponsor. The international caliber cyclocross race takes place September 24th in Las Vegas during the Interbike tradeshow.

Vince DiMarino, Sales and Business Development Manager, announced the partnership and described the reasons behind the Memphis, Tenn. based company’s decision as ‘a natural extension of our love of competition. Cyclocross is a rapidly growing part of our business, and we want to be part of the spectacle that CrossVegas brings to thousands of Interbike attendees.”

Alpha Q will present the Wheelers and Dealers race, a cyclocross race for bicycle industry members with categories that include: retailer, manufacturer, importer, media, distributor and advocacy. The 30-minute race starts a full evening of racing and fun at the Desert Breeze Soccer Complex in west Las Vegas, a short distance from the famous “Vegas Strip.”

CrossVegas co-promoter Brook Watts described how the relationship evolved, “Alpha Q reached out to me last year after the first CrossVegas and asked how they could be a part of bringing an industry race together. We’ve worked together to make it a reality. They’ve demonstrated that they’re a company that wants to share their passion and make Interbike a fun experience for everyone”

Winners of the Wheelers and Dealers races will win bragging rights among their peers along with commemorative CrossVegas cowbells. Registration for Wheelers and Dealers is limited to 100 racers. Full details are available at www.crossvegas.com

FILED UNDER: News TAGS: CrossVegas