VeloGear sold

Omaha, NE – Midwest Velo, a national leader in bicycling merchandising, online and catalog retailing, announced today the acquisition of VeloGear (www.velogear.com).

Midwest Velo predicts a seamless transition for VeloGear operations, which will remain in Boulder, Colorado. “Customers won’t initially notice a lot of change,” said a company spokesperson. “What they will notice over time is an improved online retail experience. VeloGear gives us a great online platform to offer cyclists a one-stop shopping experience to find those lifestyle items you simply can’t find anywhere else.”

Founded in 1994 as a division of Inside Communications, VeloGear was purchased in a private transaction from San Diego-based Competitor Group. Competitor Group is the parent company of VeloNews, Triathlete, and Inside Triathlon magazines, VeloPress, and the national Rock ‘N Roll marathon series.

FILED UNDER: Uncategorized