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Garmin-Slipstream will be Garmin-Transitions in 2010

  • By VeloNews.com
  • Published Nov. 28, 2009
  • Updated Sep. 19, 2010 at 2:46 PM EDT

Garmin-Slipstream will ride as Garmin-Transitions after eyewear manufacturer Transitions Optical signed on as the team’s latest sponsor.

Transitions Optical is a leading manufacturer of adaptive eyewear, offering photochromic technology in a wide selection of lenses such as Transitions lenses as well as Transitions SOLFX® sun wear.

Riders on the team will sport Transitions® lenses as they race and train around the globe in various lighting conditions.

“The riders of this team have set the standard for ethical competition while racing and training with the best technology available,” said Brett Craig, president of Transitions Optical. “As we looked to replicate the success of our PGA relationship in North America with a similar relationship in Europe; cycling, and specifically Team Garmin, was the perfect fit for our organization. We share similar goals rooted in innovation and ethics and we are proud to join this elite squad as it continues to build on past success.”

Craig noted that Transitions’ technology is ideally suited to the sport of cycling, since riders often cover hundreds of kilometers a day in continuously changing lighting conditions.

“Our riders are constantly going through different lighting conditions while training and racing. If we can increase visual acuity and reduce visual fatigue, that gives us a big advantage on the road,” said Jonathan Vaughters, CEO of Slipstream Sports, the sports management company that owns the team. “Like the team, Transitions is driven by innovation and a commitment to excellence. We are thrilled to work with them.”

As part of the sponsorship, Transitions will launch a major European marketing campaign featuring the team.

“In the team, we have found a true partner that can help us deliver our brand message to millions of our partners and consumers in a meaningful, impactful way,” noted Lindsay Brown, Transitions’ general manager of Europe, Middle East and Africa. “We are excited to kick off this relationship and look forward to working with the riders and staff for years to come.”

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