It’s been widely assumed that Trek, Bontrager, SRAM, and many other previous equipment suppliers would follow the key riders and staff from Astana over to the newly formed RadioShack squad. SRAM confirmed in early October that it would migrate to The Shack and SRAM Red would remain the component group of choice for Lance Armstrong and the rest of Johan Bruyneel’s crew.
Now, it’s been officially announced that Trek and Bontrager are likewise official sponsors of the 2010 RadioShack Pro Cycling Team.
The new bikes are 2010 Trek Madone 6-series framesets, made of Trek’s highest “Red” grade carbon fiber. According to Trek Brand Manager Nick Howe, the graphics package was designed in-house by Trek’s Design Director Mike Pfalzgraff over the course of about two months. Said Howe, “Of course we were subject to feedback from the team and other sponsors, but the design was done in-house by the same team that develops all of Trek’s project one bikes.”
He added, ““The design of the bike is only a small portion of providing this product to a UCI ProTour team. There is a huge team of very committed people who work extremely hard to have a project of this scale come together,” he said.
Howe also commented on the amount of work that goes into the supply of framesets to a ProTour team. “Each bike takes more than 12 hours to be built and is touched by more than 30 sets of hands. From engineering, to design, to manufacturing, to shipping logistics, all the way to putting the bicycles together, everyone has to perform at the highest possible level,” he said. “The end result is a product we’re extremely proud of, and we look forward to great things continuing to happen on these bikes.” Howe also noted that the team rides the same 6-series framesets that are available in retail bike shops to riders everywhere.
In a press release, Trek’s Director of Marketing Dean Gore said, “We are excited to fuel the success of our friends at Team RadioShack by providing the most technologically advanced bicycles and components in the world.” He added, “Our sponsorship of professional athletes has consistently pushed Trek to innovate and produce products which perform at the absolute highest level, and we look forward to continuing these fruitful relationships.”
Trek and Team RadioShack are in the middle of their first official meetings at a team camp in Tucson, Arizona, and are in the process of outfitting all riders with Trek, SRAM and Bontrager gear.
For their training and race rigs, riders received the custom-fitted 2010 Trek Madone bicycles. Team Shack riders will also receive Trek’s Prototype 2011 Speed Concept bicycles before gearing up for the Tour Down Under in January. The team will also be riding Bontrager components and accessories throughout the 2010 season, including Bontrager wheels, handlebars, stems, bar tape, bottles,cages, and computers.
For even more pictures of the new bikes, check out Trek’s Facebook page.