Floyd Landis will wear a big OUCH on his chest for another season. The OUCH Sports Medicine Center is new co-sponsor of the pro cycling team formed by Rashaan Bahati, now to be known as the OUCH-Bahati Foundation team. Landis joined the team last month.
OUCH’s Dr. Brent Kay announced the new agreement Saturday in an “open letter to cycling.” OUCH already had been a sponsor of the Foundation’s youth track program, which Kay directs.
Last season, OUCH — the center that performed Landis’ hip replacement surgery — sponsored Landis’s team, then called OUCH-Maxxis. For 2010 that team organization is known as UnitedHealthcare-Maxxis. Landis left the team at the end of last season, saying he was seeking a return to European racing.
A source close to the team told VeloNews that Dr. Kay stepped in at the last minute to ensure that the team would contest the Tour of the Battenkill on April 19, where Landis finished second.
“It’s fantastic to know that OUCH Sports Medical Center and Dr. Kay are clearly supportive of every aspect of what this program stands for,” said team manager Steve Owens. “The OUCH-Bahati Foundation program will only grow throughout the years and with more corporate partners coming to support this program, it gives us the momentum to see a very lasting positive impression on the sport.”
“Dr. Kay and the OUCH Sports Medical Center were really involved in our program to begin with as a corporate sponsor of the foundation and have obviously been big supporters of Floyd (Landis),” said Owens. “Clearly tha continues and I think he sees a very good opportunity to be involved in something that really matters. We’re a cycling team, but we’re trying to make a difference in terms of social responsibility.”