Performance Bicycle and crankbrothers have teamed up with Wheels4Life to create and auction off a high-end line of custom-built mountain bikes. One-hundred percent of the proceeds from the auction will give people in developing countries bicycles.
Performance Bicycle will provide access to the dreambikes auction on its website and will auction off two dreambikes a week for five weeks. Each bike is valued at $5,000. Proceeds of every sale benefit Wheels4Life, with the goal of raising $50,000 to purchase 500 life-changing new bikes.
The auctions start Nov. 15 and will run according to the following schedule:
Auction 1: 11/15 – 11/21
• Ibis Mojo SL
• Titus X Carbon
Auction 2: 11/22 – 11/28
• Tomac Carbide XC
• Titus FTM Carbon
Auction 3: 11/29 – 12/5
• Ibis Mojo SL
• Focus Project 2.0
Auction 4: 12/6 – 12/12
• Focus First XC
• Titus El Guapo
Auction 5: 12/13 – 12/19
• Focus Raven
• Titus Rockstar
Since its founding in 2005, Wheels4Life has provided more than 2,000 bicycles to people in more than 20 countries, including Afghanistan, Nepal, Uganda, Tanzania and Rwanda.
Wheels4Life is a non-profit organization founded by Hans Rey. Rey and his all-volunteer team have made it their mission to deliver bikes to remote towns and villages in
Africa, Central America and Asia. In pockets of these regions, bikes provide much-needed transportation to schools, work, clinics and hospitals, which are often more than 20 miles away.
“A bicycle in the hands of the right person can work miracles,” said Rey. “If you consider that one-sixth of the world’s population lives in poverty, a bike can make all the difference in whether a person gets access to education and healthcare.”
Rey added that Wheels4Life partners with local institutions and organizations to identify people who need bikes most. When it can, Wheels4Life purchases bikes in the country where they are distributed, helping the local economy, making it easier to find replacement parts and saving on shipping, import taxes, duties and storage costs.
Using their new line of components, crankbrothers worked with partners including SRAM, RockShox, Avid, Truvativ, Fizik and Continental Tires, to create the bikes.