Menu

Honey Stinger Helps with ‘The Hive’

  • By VeloNews.com
  • Published Dec. 16, 2010
  • Updated Oct. 11, 2012 at 5:00 PM EDT

Tasted: Honey Stinger Waffle

Armstrong Buys into Honey Stinger

Just some of the Honey Stinger goodies.

Every bit of support helps when racing, so having a line on energy food is a good deal. And Steamboat Springs, Colorado-based Honey Stinger is looking to make that happen for select athletes and teams.

Honey Stinger’s new grassroots sponsorship program is called “The Hive” and offers preferred pricing on Honey Stinger products and merchandise to athletes and teams identified by Honey Stinger as influential in their sport, region or community.

Honey Stinger’s offer is targeted at cycling, running and triathlon markets, but participants in all athletic disciplines are encouraged to apply.

“We’ve observed the mutual success that influencer programs can generate for both participants and brands,” said Honey Stinger Marketing Director Len Zanni, “There’s a world of athletes out there that wield tremendous influence, be it through the traditional route of earning podiums or by authoring websites, blogs, online reviews or social media profiles that encourage and inspire others. The Hive program is designed for them.”

Those interested in the program may apply via the online form available on Honey Stinger’s website, www.honeystinger.com which includes a code of conduct that must be agreed upon by the applicant prior to submission. The Hive is open to individuals and teams in At present, The Hive is only available to U.S. residents.

Honey Stinger’s marketing staff will review applications upon receipt. Subject to approval, applicants will be allowed to order from Honey Stinger’s wide assortment of waffles, bars, chews, gels and branded merchandise.

FILED UNDER: MTB / News TAGS: / / /

Stay Up to Date on Everything Cycling

Subscribe to the FREE VeloNews weekly newsletter