To complement its new freeride shoes, the Links and the Pinner, Teva will sponsor its first freeride mountain bike team in 2011.
In addition to its team launch, Teva will throw its sponsorship behind the Kokanee Crankworx mountain bike festival in Whistler, British Columbia. .
The newest rider on the Teva team is Cam McCaul, one of the best-known pros on the freeride scene. McCaul has been riding professionally for over eight years and is considered a favorite to win in any of the international competitions on his annual calendar.
Also on the Teva team is Canadian freerider Kurt Sorge. Born and raised in British Columbia, Sorge emerged on the international freeride scene in 2008, when he finished second at the Red Bull Rampage contest in Virgin, Utah. Since then he has been featured in countless magazine and video shoots and starred in the 2010 film “Follow Me.”
Rounding out the Teva team is Jeff Lenosky, a true innovator in action sports, who has been called the father of urban freeriding. Lenosky pioneered freeride and trials mountain biking to become one of the sport’s most prolific riders. He holds the world record for highest bunny hop and his accomplishments include three National Trials Championships, three Teva Mountain Games wins and nine NORBA overall National Championship medals, as well as a string of impressive film segments.
Lenosky also worked for over a year with Teva to design and develop the new Links, a purpose-built freeride shoe loaded with technical features.
“Teva has supported freeride for years through competition at the Teva Mountain Games,” said Joel Heath, global marketing director at Teva. “With the launch of the Links and the Pinner shoes, we are excited to step up our involvement in the sport through cutting-edge product offerings as well as help give top tier athletes a platform to shine.”