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Alberto Contador lands new personal sponsorship

  • By VeloNews.com
  • Published Apr. 1, 2011
  • Updated Apr. 1, 2011 at 1:20 PM EDT
The company says Contador is a natural fit for plans to expand into Spain.

Alberto Contador – the beleaguered Tour de France champion fighting back doping charges – has signed a deal to become the new corporate spokesman for the Chick-Fil-A fast-food restaurant chain in its European expansion plans.

The company says Contador is a natural fit for plans to expand into Spain.

Contador, who claims he tested positive for clenbuterol during last year’s Tour after eating contaminated Spanish beef, will take a prominent role in the company’s already popular “Eat Mor Chikin” campaign that graces billboards across America.

Contador, who has vowed never to eat beef again while he remains a professional bike racer, will line up alongside the chain’s trademark cows in a billboard campaign set to debut across Spain this summer. Contador will be flanked by two steers, with the slogan in Spanish: “Coma más pollo.”

“Alberto is a natural spokesman for our company as we expand into Europe,” said Chick-Fil-A founder S. Pruett Kathy. “He is a high-profile athlete who adds credibility to our message that chicken is a natural and healthy alternative to beef.”

Contador, meanwhile, continues to claim innocence on the clenbuterol charges. After swearing off beef, the Spanish climber has discovered a wide variety of dietary alternatives to fill his protein requirements as an elite cyclist.

“Since I’ve stopped eating beef, I’ve been expanding my diet with such meat products as ostrich, snake and alligator. And to tell the truth, it all tastes like chicken,” Contador said. “So when Chick-Fil-A came calling, it was a natural fit. My only advice is, don’t eat the chicken in China or Mexico.”

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