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SRAM buys power meter company Quarq

A Quarq meter on a FSA crank

Quarq, makers of the CinQo crank-based power meter, announced Wednesday that it has been bought by SRAM.

CinQo power meters based on FSA, Rotor, Cannondale, Specialized and Lightning cranks will be phased out over time, according to the company. Current two-year warranties will be honored and replacements in coming years will be with equivalent SRAM power meters.

SRM, the grandfather of power-measuring devices, is now unlikely to produce cranks using SRAM crankarms. With companies like Polar teaming up with LOOK and Garmin buying Metrigear, it makes sense that SRAM is eager to throw its hat into the power-measuring arena.

The one oddity is that Quarq power meters are sold without a display unit. They are ANT+ compatible and many riders use a Garmin to display and record ride data. With Garmin’s upcoming pedal-based power system, SRAM is unlikely to give up display duties to a rival. Will SRAM begin producing a display for the Quarq? Time will tell.