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UHC rocks the boat with last-minute charity team at Nature Valley

  • By Brian Holcombe
  • Published Jun. 10, 2011
  • Updated Jun. 10, 2011 at 6:36 PM EDT
2011 Amgen Tour of California, Rory Sutherland

2011 Amgen Tour of California, Rory Sutherland. Photo: Casey B. Gibson | www.cbgphoto.com

Three-time defending champion Rory Sutherland will lead a new-look UnitedHealthcare squad quietly, but somewhat controversially, to the start of the Nature Valley Grand Prix next week. The Pro Continental squad gained last-minute approval from the UCI Friday to take part in its title sponsor’s home race and will do so wearing special edition UHC Children’s Foundation jerseys.

“This cause is very important to us,” said team president Thierry Attias. “All of the prize money we earn will be donated to the foundation; the riders won’t keep a dime. We schedule this event every year where all the attention and money goes to the foundation.”

The UnitedHealthcare Children’s Foundation provides medical grants to children in need of costly procedures.

Despite their philanthropic mission, as a Pro Continental licensed team, UnitedHealthcare is barred by UCI rule from participating in national-level races other than criteriums. That stance was reiterated in a letter from USA Cycling technical director Shawn Farrell to team managers on March 14. VeloNews has learned, however, that USA Cycling COO Sean Petty has worked with the squad to secure late entry in the event.

“We fully understand and support UnitedHealthcare’s need to take part in the sponsor’s hometown race,” Petty told VeloNews. “We hope everyone else involved will understand and support that position as well.”

A Thursday night phone call from Petty to UCI president and road commission chairman Pat McQuaid and a follow-up note acted as the official request to grant UHC’s entry in the race that team member Rory Sutherland has won three times in a row. According to Petty, the request was built on four principles: Nature Valley is the only event for which UHC has or will request an exemption; the team is in a renewal year with their title sponsor; the sponsor’s headquarters are located in the race’s location; and with negative headlines surrounding doping, the sport needs to keep sponsors involved.

McQuaid responded Friday morning in an email granting Petty’s request. According to Petty, the UCI “recognized that this was an exceptional case,” and offered approval in part due to the sponsor’s goodwill in promoting cycling development.

UnitedHealthcare did not appear on the original startlist published by race organizers Friday morning.

Team manager Mike Tamayo said that his squad’s participation at Nature Valley was absolutely vital to his sponsor’s involvement in cycling — the company has also supported the Tours of California and Utah, as well as a number of NRC events. One source estimated the non-team sponsorship at $700,000 to date.

“What’s so important is not the race but the opportunity to showcase the full team to 35,000 UHC employees in their backyard,” he said. “My blood pressure’s been really high since we started the Tour of California and it’s yet to come down.”

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Brian Holcombe

Brian Holcombe

Brian Holcombe is the editor of VeloNews.com. Holcombe joined VeloNews in 2009 following years spent introducing students to whitewater kayaking and working in avalanche control, among other more risky ventures. A Master of PR and Marketing Communications, his graduate work at the University of Denver focused on innovation, digital media management and custom publishing. Holcombe is a CSU Ram fan and proud parent, and has been accused of attacking too much on the VN lunch ride. Follow him on Twitter @FCBrian.

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