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7-Eleven book launch rings in 30 years at InterBike

  • By Brian Holcombe
  • Published Sep. 15, 2011
  • Updated Sep. 16, 2011 at 4:41 PM EDT
  • American heritage. The 7-Eleven crew broke new ground in Europe 30 years ago. Photo: Brad Kaminski © VeloNews
  • VeloPress staff handed out 200 copies of the new "Team 7-Eleven" from Geoff Drake and Jim Ochowicz. Photo: Brad Kaminski © VeloNews
  • Vintage signature for a vintage jersey. Photo: Brad Kaminski © VeloNews
  • The sunken lounge was a comfortable spot for the former teamies on the edge of the packed dance floor. Photo: Brad Kaminski © VeloNews
  • 1987 U.S. Pro winner Tom Schuler signed copies for anxious fans. Photo: Brad Kaminski © VeloNews
  • Jelly Belly director Danny Van Haute said he enjoyed catching up with the old crew. Photo: Brad Kaminski © VeloNews
  • Jock Boyer grabbed a quiet moment while his former mates and boss laughed it up. Photo: Brad Kaminski © VeloNews
  • Pass it on down the line. Photo: Brad Kaminski © VeloNews
  • Vermarc's U.S. boss Brian Worthy was on hand for the party. Photo: Brad Kaminski © VeloNews
  • Still active in the industry, Tom Schuler was friendly with fans at Lavo. Photo: Brad Kaminski © VeloNews
  • Former VeloNews editor and co-author Geoff Drake (l) signed copies with Ron Kiefel. Photo: Brad Kaminski © VeloNews
  • VeloPress and InterBike kept the drinks flowing. There were a few Red Bull/Vodkas floating around. Photo: Brad Kaminski © VeloNews
  • Ever so organized, Och's former riders used team color markers to sign copies. Photo: Brad Kaminski © VeloNews
  • Eugene Kiefel posed on his son Ron's big night. Photo: Brad Kaminski © VeloNews
  • Former team mechanic Tim Zasadny inked cover blow-ups. Photo: Brad Kaminski © VeloNews
  • The autograph hunters were out in force. The last one of the night? Photo: Brad Kaminski © VeloNews
  • Team 7-Eleven How an Unsung Band of American Cyclists Took on the World-and Won

LAS VEGAS, Nev. (VN) – Club Lavo in the Palazzo Hotel was the place to be Tuesday night at InterBike as VeloPress and the industry tradeshow hosted a 30th anniversary party and launch event for the new book chronicling the reign of the 7-Eleven team in the 1980s.

The crowd at Lavo was as diverse as they come at a nightclub on the strip with Team 7-Eleven co-authors Jim Ochowicz and Geoff Drake hosting a group of 1980s cycling stars on one side of a velvet rope while 20-somethings danced to a top-40 DJ on the other.

Ron Kiefel, Tom Schuler and Danny Van Haute were among the faces at the party from the first U.S. team to make inroads in Europe.

Standing room-only would be an understatement as partygoers rubbed shoulders in what felt like an at-capacity room. The just-released book is available for purchase through VeloPress.com or at your local bookseller.

FILED UNDER: News

Brian Holcombe

Brian Holcombe

Brian Holcombe is the editor of VeloNews.com. Holcombe joined VeloNews in 2009 following years spent introducing students to whitewater kayaking and working in avalanche control, among other more risky ventures. His graduate work in communications at the University of Denver focuses on innovation and digital media management. Holcombe is a CSU Ram fan and proud parent and has been accused of attacking too much on the VN lunch ride. Follow him on Twitter @FCBrian.