7-Eleven book launch rings in 30 years at InterBike

  • By Brian Holcombe
  • Published Sep. 15, 2011
  • Updated Sep. 16, 2011 at 4:41 PM EDT

LAS VEGAS, Nev. (VN) – Club Lavo in the Palazzo Hotel was the place to be Tuesday night at InterBike as VeloPress and the industry tradeshow hosted a 30th anniversary party and launch event for the new book chronicling the reign of the 7-Eleven team in the 1980s.

The crowd at Lavo was as diverse as they come at a nightclub on the strip with Team 7-Eleven co-authors Jim Ochowicz and Geoff Drake hosting a group of 1980s cycling stars on one side of a velvet rope while 20-somethings danced to a top-40 DJ on the other.

Ron Kiefel, Tom Schuler and Danny Van Haute were among the faces at the party from the first U.S. team to make inroads in Europe.

Standing room-only would be an understatement as partygoers rubbed shoulders in what felt like an at-capacity room. The just-released book is available for purchase through or at your local bookseller.


Brian Holcombe

Brian Holcombe

Brian Holcombe is the editor of Holcombe joined VeloNews in 2009 following years spent introducing students to whitewater kayaking and working in avalanche control, among other more risky ventures. A Master of PR and Marketing Communications, his graduate work at the University of Denver focused on innovation, digital media management and custom publishing. Holcombe is a CSU Ram fan and proud parent, and has been accused of attacking too much on the VN lunch ride. Follow him on Twitter @FCBrian.

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