Life Time Fitness, Inc., the Healthy Way of Life Company announced that Rebecca Rusch, a three-time winner of the Leadville Trail 100 Mountain Bike Race, and Dave Wiens, a six-time winner of the Leadville Trail 100 Mountain Bike Race, have joined the Leadville Race Series team to assist with race development and promotion.
As part of their Leadville Race Series responsibilities, Rusch and Wiens will assist in further developing the Leadville brand, as well as promoting the Leadville qualifying events around the country. Rusch will attend the Wilmington Whiteface 100, Silver Rush 50, Tahoe Trail 100 and the Leadville Trail 100 MTB, while Wiens will attend all of the Leadville Race Series events. Both will host pre-race rides and “Ask the Pros” sessions after each event’s Athlete Meeting. In addition, the duo will contribute to the bi-weekly Leadville Race Series newsletter, which offers training and racing advice in the “Dispatches from Columbine” segment.
“We are excited to welcome Rebecca and Dave into the Leadville family,” said Kimo Seymour, global brand director, Leadville Race Series. “We look forward to working with these elite icons to continue our mission of enhancing participants’ experiences, as well as further developing the Leadville brand.”