BOULDER, Colorado (VN) — Specialized Bicycles has invested in Retül with the goal of collaborating on the development of bicycle-fitting technology, the Boulder-based company announced Friday.
Retül, co-founded in 2007 by Todd Carver, Cliff Simms and Franko Vatterott, offers a three-dimensional motion-capture system, a dynamic adjustable fit bike and other tools used by bike fitters worldwide.
“We are extremely pleased to collaborate with Retül,” said Mike Sinyard, CEO of Specialized Bicycle Components. “We were impressed with the latest technology and their profitable and debt-free business model, and we see this investment enabling them to further expand their impact on the fitting industry and support and strengthen all IBDs through offering fitting services.”
Carver, who contributed to the early development of Specialized’s BodyGeometry Fit curriculum, said many of the California company’s dealers already use Retül in their fitting services.
“We see our technology and tools as extremely complementary to the BodyGeometry Fit method,” Carver said. “Our fitting concepts come from the same genesis, and our tools provide information skilled fitters use in determining a rider’s position. It is an easy integration for those trained in BodyGeometry.”
Vatterott said the investment by Specialized would help speed the company’s growth and development.
“We now have the opportunity to grow at a faster pace than we could have alone, and we have a lot of new ideas we’ll now be able to realize and put into action,” he said.
Retül will remain independent, continuing to offer fitting courses and training to dealers that do not carry Specialized, according to Carver. For more on Retül, see the company’s website at www.Retül.com.