MINNEAPOLIS (VN) — Three-time Tour de France winner Greg LeMond has started a new company, LeMond Inc., intending to resume sales of the LeMond Revolution stationary trainer and related products.
LeMond Fitness, the original developer and distributor of the Revolution trainers, as well as the Revmaster and G-Force stationary bikes, sold its stationary-bike division to California-based Hoist Fitness in November. At the time, the fate of the highly popular Revolution trainers was unclear, and the trainer has been unavailable for some time.
That question is now answered, as LeMond himself has stepped in to support the new venture using the trainer as a foundation.
Hoist will continue to manufacture and distribute the LeMond-branded stationary bikes.
Since its debut in 2010, the Revolution trainer has been widely praised for its ability to closely mimic an on-road feel. The trainer applies resistance directly to the drivetrain, eliminating the rear wheel completely, and uses a large flywheel and fan to generate a smooth resistance curve.
In addition to distributing the Revolution trainer, which can now be purchased direct from the company’s new website (www.lemondrevolution.com), LeMond and a Minneapolis-based team will develop and release a line of Revolution-compatible accessories, the details of which have not yet been released.
“For the last 30 years I have been passionate about design and technology,” said LeMond, who won the Tour in 1986, 1989 and 1990. “This new company gives me the opportunity to dream again.
“For starters, I am excited to bring LeMond to Minneapolis. The community here is full of engineers, developers, and designers with a serious passion for cycling and I really look forward to drawing from this deep talent pool.
“More than 80 million people in the U.S. alone are riding their bikes regularly, so I’m excited to be a part of this growing industry and the future of cycling.”