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  1. Home » Along for the ride: Are cyclosportives the key to pro cycling’s future? » 2013 sportives as saviors – cultural payoff

2013 sportives as saviors – cultural payoff

While sportif rides do not generate cash flow the same way marathons do, the rides deliver a profound cultural experience to their participants. Photo: Mark Johnson | Ironstring.com

While sportif rides do not generate cash flow the same way marathons do, the rides deliver a profound cultural experience to their participants. Photo: Mark Johnson | Ironstring.com