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2013 sportives as saviors – cultural payoff

  • By Mark Johnson
  • Published Mar. 30, 2013
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While sportif rides do not generate cash flow the same way marathons do, the rides deliver a profound cultural experience to their participants. Photo: Mark Johnson | Ironstring.com

While sportif rides do not generate cash flow the same way marathons do, the rides deliver a profound cultural experience to their participants. Photo: Mark Johnson | Ironstring.com

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