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Report: Dutch national lottery to sponsor Belkin for 2015

  • By VeloNews.com
  • Published Jul. 21, 2014

Belkin, the Dutch-based team that will lose its main sponsor at the end of this season, will reportedly have the backing of the national lottery for 2015.

According to De Telegraaf, the Lotto will join forces with Brand Loyalty, which sponsors a speed skating team whose founders include the Netherlands’ three-time Olympic speed skating champion Sven Kramer.

De Telegraaf reports the deal is nearly done, with the contracts in the mail and waiting to be signed.

Brand Loyalty CEO Robert van der Wallen confirmed to De Telegraaf the existence of the duel cycling and speed skating team.

Belkin has had several names over the years since it was founded in 1984, most notably Rabobank. But the Dutch bank, which backed the squad from 1996-2012, pulled its sponsorship in the wake of several high-profile doping cases in the sport.

Suddenly without a sponsor, the team raced as Blanco for the first half of 2013 before Belkin, an American consumer electronics company, stepped in. But it will end its sponsorship at the end of the 2014 season as it switches its marketing strategy to a more international focus.

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