All Liquigas-Cannondale

As Liquigas exits cycling, company claims brand recognition worth ‘at least’ five times its investment

  • By Gregor Brown
  • Published Dec. 7, 2012
  • Updated Dec. 7, 2012 at 1:49 PM EDT
Liquigas invested $65 million into its team over eight years and claims that the brand recognition gained is worth at least $325 million
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